WHAT SHOULD BE KEPT IN MIND WHILE MAKING A PROMOTION STRATEGY?

Through promotion strategies customers get to know about the organisation or business ,so promotion strategy is the most important element of any business.Promotion strategy refers to combination of promotional tools used by an organisation to achieve its communication objectives.Various tools of communication are used by the marketers to inform and persuade customers about their firm’s product or services.

SO AMONG THE VARIOUS TOOLS AVAILABLE FOR PROMOTION WHAT IS THAT TOOL WHICH WE SHOULD KEEP IN MIND WHILE MAKING OUR PROMOTIONAL STRATEGY?

Alongside social media being a very important tool and the biggest platform for promotion, ADVERTISING is a very important tool which we shouldn’t miss out in our promotion strategy as advertising can cover the market in a short time and it reaches masses,i.e., a large number of people can be approached through this.

BENEFITS OF CHOOSING ADVERTISING AS A TOOL FOR PROMOTIONAL STRATEGY!!

Advertising ,as a medium of communication has the following benefits:

(i)MASS REACH: Advertising is a medium through which a large number of people can be reached over a vast geographical area. For example,an advertisement message placed in a national daily reaches lakhs of its subscribers.

(ii)ENHANCING CUSTOMER SATISFACTION AND CONFIDENCE: Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the product or service quality and hence feel more satisfied.

(iii)EXPRESSIVENESS: With the developments in art,computer designs,and graphics,advertising has developed into one of the most forceful medium of communication.With the special effects that can be created,even simple products and messages can look very attractive.

(iv)ECONOMY: Advertising is a very economical mode of communication if large number of people are to be reached.Because of its wide reach,the overall cost of advertising gets spread over ,numerous communication links are established.As a result the per-unit cost of reach comes low.

So while making a promotion strategy do keep in mind that advertising should be included in it for example take the case of automobiles,in markets like the US,Canada and Japan,more people are influenced by conventional advertising by automobile companies.When the whole world is going crazy with internet and mobile marketing,it is interesting that for Indians it’s still conventional advertising and word of mouth campaigns that sways their choices.Advertising is therefore considered as an essential function of marketing and promotion.