Transit Media
Who wouldn’t want to promote their brand to millions of people travelling across the streets and highways every day? Transit media works for all, be it someone travelling by their own vehicles or someone using public transport, even the people walking on the sidewalk can’t escape from transit media. The eye-catching ads placed are not only unmissable but are also fun to watch. With the help of Transit Advertising, ads can be placed anywhere from the sides of buses, trains and taxis, to inside buses, cars or subways and near train or bus platforms.
What is Transit Media?
Transit Media also known as advertising on transport refers to advertising on public transport systems like buses, subways, and taxis along with their stations. Transit media has a diverse audience reach: families going parks and malls, youngsters heading to colleges or work, tourists wandering through a new town and teenagers moving to their favourite coffee shop.
Transit advertising has a wide reach, more locations covered and more footfall in comparison to static signage or billboards. It is only medium where a message doesn’t reach the audience but the audience reaches the message.
Types of Transit Media
Outer transit advertising
Outdoor advertising refers to advertisements placed on the outer surface of vehicles and transit shelters. They can be further divided into roof advertising and onboard advertising.
- Roof advertising: The placing of advertisements on the roof of the vehicles is called Roof Advertising.
- Onboard advertising: Placing advertisements on the lateral sides, back or front of the vehicles is known as onboard advertising.
Internal transit advertising
Internal Advertising is the placement of advertisements inside the vehicles and transit shelters. It can be static advertisements such as posters, boards and leaflets, video advertisements that are displayed on the video screens OR audio advertisements.
Just like every other form of advertising, transit media also has its own pros and cons. While you need to avoid its pitfalls, avoiding transit media can turn out to be the major reason of downfall of your business.
Pros of Transit Media
Cost
In the spectrum of cost, transit media falls on its lower end, depending on the design, duration and placement of the ad. It is one of the most cost effective means of advertising as the reach of transit media is humongous while the cost of advertising per consumer is comparatively low.
Exposure
Have you ever seen a road without any means of public transport? Of course not (other than curfews). Since these conveyances are always on the road, there is no way someone can escape from these and the ads placed on them. Also transit ads are available at eye level with large graphics and text which are hard to ignore.
Frequency
The more your advertisement is seen, the more your message will be remembered and the more you get out of your ad. Since people often travel through the same route on a daily basis, be it work, home or even college. They get to see the same ad 20 to 40 times in a month. They see these ads so often that they become a part of their journey.
No time limit
While an advertisement placed at a particular mall or multiplex is of no use once the mall closes, there is no such limitation with transit media. Transit advertisements are displayed 24*7 and can be seen by the public at any time. Similarly radio, pamphlets and newspaper advertising also come with a limited time slot.
Targeting
Targeting a specific audience is another big advantage of Transit Media. By knowing the common routes, you also get to know the kind of audience you will get there. For instance, placing the ads related to products used by young professionals on the routes where young professionals are travelling back and forth to work could be really beneficial for your business.
Few things to keep in mind while placing a transit advertisement
Wasted coverage
Undoubtedly transit media has a wide reach but not every person reached is a potential customer. Also, if the buses and taxis are not running on the same routes, targeting a specific audience becomes a bit challenging.
Over-exposure
The chances of people getting bored by seeing the same-big displays for long durations are high. This can even result in the ignorance of advertisements by the audience. So you need to pre-decide the duration of the advertisement along with the maximum creativity.
The mood of the audience
Since these hoardings can be a part of the few things a person sees in the morning, it can affect his mood in many ways. For instance, a controversial ad seen in the morning can result in negative thoughts throughout the day. Similarly, if a person is already stressed out, he would simply ignore all the ads on his way.
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