With the increase in Airline Traffic and passengers, the scope of Airline and Airport Advertising is also continuously increasing. Indigo Airlines, Jet Airways and SpiceJet are one of the largest airline carriers in India while Delhi T3 terminal, Mumbai Airport, Bengaluru Airport and Chennai Airport are the largest airports that have open doors to several marketing opportunities for advertisers. To fulfil the increasing demand, India will soon have a lot of newly enhanced and polished airport terminals. Airline and Airport advertising provides both hyperlocal marketing as well as national advertising campaigns; the reason being Airline Advertising execution is at the national level, while Airport Advertising is for a particular city.

A lot of people have a misconception that Airport Advertising is expensive which is not true. Airport Advertising offers you a great variety of advertising opportunities such as billboards, branding in the baggage area, hoardings in the check-in area, conveyor bill branding, trolleys advertising, luggage tag branding, boarding pass branding, airline seatback branding and a lot more. Airport branding allows you to connect to the premium customers in their alert, excited and receptive form. While the street furniture distracts the audience and flashes in front of them for a short duration only, Airport Advertising has the full concentration of the audience.

India alone handled over 341 million passengers in 2018, most of them being elite and upper-middle class. These people turn out to be the real game-changer in the business world. Be their saviour while they suffer from boredom waiting for luggage, ticketing and security check. Make sure your advertisement is a visual treat to their eyes and receptive minds. For your assistance, Airports provide you with a clean and bright environment to give maximum visibility and clarity.

As the world becomes more globalised, the airport audience is all set to grow in the coming years, adding to the benefits of Airport advertising. Brands like Microsoft, Heineken, Honda, Samsung, Biba, Zara always prefer Airport Advertising for international exposure. Every passenger spends approx 50 min in the airport which is enough to convey any message to him, so make sure you use this time efficiently and make the most of it.

Airport Advertising can be done through:

Overhead Banners

The Business Network & Club Lounges

Digital Spectaculars

Dioramas

Security Tray Bins

As we discussed earlier also, Airport Advertising comes with tonnes of benefits. We have tried to put some of them together for you:

Longer duration- Increased Visibility

Since people spend a lot of time at baggage claim area and terminals, Airports offer a captive and attentive audience who is not in a rush. Passengers waiting for their flights, find these advertisements interesting as a way to kill boredom. The increased duration increases the visibility of the ads.

Continuous Availability- Cost-effective Investment

Airport advertisements require one-time investment. Unlike other media, they are available 24*7, this round-the-clock availability makes airport advertising a cost-effective investment. Also unlike other street furniture and transit media, people watch them with comparatively more attention. Hence the message is conveyed with more clarity.

Multiple Advertising Options- More Variety

As discussed already Airports provide a wide range of advertising options from kiosks, dioramas, LEDs, scrolling displays, plasma panels, stairway columns, luggage pushcarts, gates, wall wraps, baggage claim directories and a lot more. This variety of advertising options provide maximum brand exposure.

High Conversion Rate- Higher ROI

Airport Advertising results in instant purchasing decisions. Availability of internet access just adds to the benefits. The tech-savvy audience explores the information being displayed through the ads on the internet and often end up buying. This results in a high Return On Investment.