Interested in Marketing? OOH got you covered!

Before knowing that why marketers are crazy about OOH advertising and why it is only growing and growing since decades let’s first find out what it actually is?

Traditional OOH Media Apr 20, 2021 0 2612 Add to Reading List

Interested in Marketing? OOH got you covered!

Before knowing that why marketers are crazy about OOH advertising and why it is only growing and growing since decades let’s first find out what it actually is?

Out-Of-Home advertising or outdoor media reach consumers while they are outside their homes. It makes the companies unmissable by providing outdoor advertisements across roads, airports, cafes, bars, universities and even the walls. OOH allows brands to deliver advertisements in a truly exciting, innovative and creative way. Its advertising formats include billboards, bus advertising, posters, flags, hoardings and what not.

OOH community is committed to advertising the brands in order to connect to a wider audience in meaningful ways. It feels more real for the customer who walks past a wall space or hoarding on the way to their favourite coffee shop or when they are stuck in traffic for hours while coming back from work.

Why OOH Media?

Remember the family trips while we were kids and when asked for fancy restaurants, our parents used to lie to us that there isn’t any nearby. But the big McDonald’s hoarding always came to our rescue and helped us in getting tasty burgers back home?

That’s exactly why you need Out-Of-Home advertising as it is always visible on the roads; once you step out of your house, there is no possibility of escaping from OOH media. It renders easier possibilities of making sure that the message gets absorbed by both, travellers as well as pedestrians.

OOH media effectively allows brands to communicate relevant and specific messages to the relevant audiences. These targeted campaigns are like low-hanging fruit since they are used contextually, in the vicinity of the areas where they can actually be used, making it quite impactful with the ability to drive on-the-spot sales. For instance, If Ola or Uber use offers or codes right at the arrival area at the airports, there is no reason for the travelling audience to not use the code that is flashing in front of their eyes while making the cab bookings.

Big brands like Uber, Paytm and EaseMyTrip have also tried and tested OOH medium to reach out to the target audiences and according to industry experts, the results have been very impressive.

With the growth of the OOH industries, a simple elevator ride can get you a tempting discount on your next buy, all that you need to do is have a look around you while doing the simplest of day to day tasks such as crossing roads, waiting for the traffic lights to turn green or enjoying the ride back home.

What are the different types of OOH Media?

OOH media is usually very quick and impactful as it instantly catches the attention of the audience. OOH Media can be broadly classified into:

BILLBOARDS
HOARDINGS
KIOSKS
GANTRIES
POSTERS
BANNERS
AUTO AND BUS BRANDING
MALL BRANDING
OFFICE BRANDING
MULTIPLEX BRANDING
UNIPOLES
METRO BRANDING
PLANE WRAPPING
AIRPORT BRANDING
WALLSCAPES
TRAIN WRAPS

Perks of ooh media

It’s Cost-Effective:

Outdoor advertising offers one of the most efficient mediums for advertising available. It typically produces a large no of impressions per ad placed which only increases the value of outdoor advertising as ad budget continuously shrink.

Constant Unavoidable Exposure:

Outdoor advertising provides constant and unavoidable exposure. It has the ability to create impressions 24 hours a day and seven days a week. Also, Outdoor advertising is unavoidable. Outdoor advertising cannot be turned off or thrown away which drastically increases the chances that an impression will be made.

Powerful Messaging:

The majority of outdoor advertising are quite large in size. Hence they are able to dominate the visual spaces they occupy. Outdoor advertising allows for bold and simple messaging that is ideal for campaigns aimed towards brand reinforcement or getting a company’s name out there.

Proximity to Buying Decision:

Its ability to exist in close proximity to the buyer is another reason that makes Outdoor advertising effective. This allows the message of the marketer’s ad to be fresh in the consumer’s mind. For instance, if a potential customer is working out in a gym and that the gym has an advertisement for Brand X Protein, he is more likely to purchase Brand X Protein while buying Protein.

Variety of Options and Flexibility:

Outdoor advertising offers marketers a wide variety of options and flexibility of how they want to deliver their message. Imagine having a plain white canvas and you can paint it whichever way you like with the most creative, eye-catching and interesting messages.