DOOH Advertisement Options In Delhi
DOOH advertising means Digital out of home is simply the digital edition of OOH advertising. DOOH is an advertising platform for digital channels that are pictured in public places. The out of door advertising is slowly covering and getting the technological inventions.
DOOH advertising means Digital out of home is simply the digital edition of OOH advertising. DOOH is an advertising platform for digital channels that are pictured in public places. The out of door advertising is slowly covering and getting the technological inventions. Over the past years, advertisements were placed on billboards, posters, hoardings, etc by spending extra penny so that it has been noticed by the audience. Oppositely for digital advertisement, the option was radio, television, printed material, etc. Nowadays technology is changing the advertising trends very fast with the help of renewed technology and infrastructure which is provided to showcase the ads.
What is DOOH advertising?
Digital out of home is the media that is displayed on digital screens in the public appearance areas to advertise the product and services of a particular brand. These kinds of advertisements took place on digital billboards, outdoor signages, stadiums, malls, etc.
Out-of-Home advertising is the traditional way of non-digital outdoor advertising which is known for out-of-home advertisement. These kinds of advertisements take place on bus stops, taxi advertisements, public areas in the form of billboards or posters.
Conversion of OOH to DOOH
Dooh is another form of OOH advertising. This transition may change the way traditional out-of-home ads into digital out-of-home advertisements. We are moving very fast where machines are programmed to purchase ads. The benefit of digital billboards is that brands can change the ad according to the hour of the day, weather conditions, etc, but these facilities are not provided in the OOH advertisement.s So this conversion is somewhere beneficial for the brands to do their ads according to their schedule.
DOOH in Delhi, India
Digital out-of-home advertisements have to take a big place in the Indian market. In a couple of years, the trend of digital out-of-home ads will increase and it is expected to cross about 4 billion in the USA. Whereas in India the conversion rate of OOH ads into DOOH ads is reported to be 3-4%.
Future of DOOH Advertising
The future of the DOOH advertisement is bright as the marketing experts calculate that the DOOH market will grow about 25-30% over the next five years or this rate may double as compared to the OOH advertisements.
The primary factor of the growth of DOOH ads are the flexibility, saving of time, and money which allows the brands to change the commercial according to their schedules and it is much more attractive than the printing media.
The development of technology and infrastructure enhancements is also the major factor in the rise in DOOH ads. The factors like virtual reality and augmented reality also contribute to digital ads. As the crowd is increasing day by day at airports, malls, and retail stores demanding the increase in the DOOH advertisements. Through the integration of social media platforms and mobiles and accurate measurability of digital out-of-home advertisement will aim its rapid growth going forward.
Another reason is the quality of DOOH ads is grabbing the attention of brands. The attractiveness of DOOH screens for brands that will be able to get viewer estimation reports of real-time data based on campaign efficacy. The growth of DOOH advertisements will be further dependent on the Government’s decision if the Indian Government approves the installation of digital screens in public places.
DOOH Screens in Delhi
Delhi metro glimpsed around 1.5 million passengers every day who are traveling around 17 kilometers to go to their work and coming back home. Many brands used this wave in passengers by using Delhi metro screens combined with Programmatic DOOH that served as a new route to provide the brand services and products.
Key Highlights of DOOH screens:
Exposure: Advertisers delivering more than what they had anticipated.
Reach to the audience: Over 1 Million Reached.
Cost-Effectiveness by DOOH screens: Per impression, the cost was around 0.3 to 0.5 INR.
Digital out-of-home is growing in reputation for digital advertisers. There is no doubt that many more favorable integrations and association with new and upcoming technologies provides us with new and exciting possibilities to showcase the products and services of particular brands. More and more brands are coming to adopt the DOOH advertisements trend. These are local and multinational and will adopt the format of DOOH ads soon.
We are at the point where OOH ads in which the efficiency, flexibility, and targeting the nature of Digital out of home will soon allow the medium to deliver the audience with its new ways. With the help of new infrastructure and upcoming technology, the new few years are very exciting for the marketers to develop and refine their skills to showcase the ads with the help of DOOh screens. As these emerging platforms and technology become more consolidated and integrated into the existing media systems.
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